By Staff Writer, TradeArabia Ateca Hotel Supplies & Technology Solutions, developed by UAE hotel experts in

Data-driven artificial intelligence (AI) has been a major stepping stone for the hospitality sector in the UAE, especially when it comes to collecting, analysing, and forecasting consumer preferences and decisions, experts have observed.

Amit Sharda, Vice President – EMEA, Prologic First, said, “Efficiency, time, savings, quality of bookings, more direct revenue, opportunity to upsell are the true keywords that the hotel industry is looking for today. Technology is meant to accelerate growth. Hospitality

Prologic First and Sheraton Al Khalidiya Hotel in Abu Dhabi have announced a strategic technology partnership to leverage and optimise operations at the hotel. As part of the agreement, Prologic First will provide its cutting-edge integrated product solutions to Sheraton Al Khalidiya Hotel in order to boost operational efficiency while enabling a new level of guest experience….